Frequently Asked Questions

Here are some questions that people seem to be asking, and our answers, because we figured that you might be wondering, too. If you still can’t find your answer, send us your question on our contact page.

What gives Pure Life® Purified Water its great taste?

A blend of minerals is added to Pure Life® Purified Water to give it a clean, crisp refreshing taste.

Where can I buy Pure Life® Purified Water?

Pure Life® is available at many retailers, including convenience stores, grocery stores and club stores. Click here for to buy Pure Life®.

Why is it important to drink water?

The adult body is around 60% water, and almost every major system in the body depends on it. So drinking enough water is more important than just satisfying your thirst. Water keeps our bodies running efficiently.

Can Pure Life® water bottles be recycled?

Yes. All our bottles can be recycled and we encourage everyone to do so.

What does Pure Life® do to ensure its water quality?

Pure Life Purified Water undergoes a 12-Step Quality Process.

What is the phone number for Pure Life® customer service?

Please call us at 1-866-599-8980.

Where can I find the manufacturing code?

All bottles have the date code on the bottle near the label.

How do I read your manufacturing code?

Our manufacturing code consists of two lines of printed characters. The first nine numbers of the first line represent the date of manufacture: The first two numbers refer to the month, the next two refer to the day of the month, and the next two represent the last two numbers of the year. The next three numbers represent the Julian date of manufacture. That is the day of the year from 001 (January 1) to 365-66 (December 31). The next four characters consist of the letters WF or WC followed by two numbers. This code identifies the manufacturing plant. The last number refers to the production line. The first four numbers on the second line represent the time of manufacture. BB, standing for “best by” followed by the date, follows this.

What is the “Best By” date on your product?

We include a “best by” date as a 2 year or 1 1/2 year shelf life window, depending on the product, by which the consumer may measure “the age” of the water. You know it has been bottled 2 years, or 1 1/2 years, prior to the “best by” date on the bottle.

Can the product be used beyond the “Best By” date?

The U.S. Food and Drug Administration (FDA), which regulates bottled water, does not require an expiration date for bottled water products. For optimum taste and quality, we recommend that the consumer drink the water by the “best by” date. Bottled water products are best when stored properly. We recommend storing water in a clean, cool, odorless environment away from direct heat or sunlight.

Do I need to refrigerate the product after opening?

Individually sized water bottles should be consumed as soon as possible. This is to ensure optimum freshness and quality. Once opened, containers can be stored for up to two weeks in the refrigerator. For larger bottles, like our 1 gal bottles, the water should be poured into a separate container for consumption. It should not be consumed directly from the bottle itself. This is to help ensure optimum freshness and quality.

What is the pH of Pure Life® Purified Water? Is Pure Life® bottled water an alkaline water?

The pH ranges from 6.8 to 7.4. pH is measured on a scale from 1-14. Seven is neutral. Anything below 7 is acidic and anything above is alkaline.

What minerals may be added for taste?

Calcium Chloride, Sodium Bicarbonate, Magnesium Sulfate.

Why is sodium bicarbonate in Pure Life® Purified Water?

Sodium bicarbonate is an inorganic compound composed of sodium and bicarbonate. It’s sometimes referred to as “baking soda” because, in larger quantities, it’s a common ingredient in bakery products. At a much smaller level, sodium bicarbonate is naturally found in most spring and mineral waters, and we chose to include the minerals we add to our Pure Life® Purified Water to create a clean, refreshing, smooth taste. All of the minerals we add to Pure Life® Purified Water are high purity inorganic ingredients obtained through manufacturing processes from natural materials.

How can I view your water quality report?

So glad you asked! We have detailed reports about our bottled water quality available here. The reports are based on independent testing results from certified labs.

Does Pure Life® Purified Water contain fluoride?

We do not add fluoride to our Pure Life® Purified Water. Fluoride that might be in the source water is removed through our demineralization process. Fluoride comes up non-detected in our testing. See quality report here for more details.

Does Pure Life® Purified Water contain sodium?

Sodium levels range from 4.4 to 9.5 milligrams per liter, or 2.2 to 4.75 milligrams per half-liter bottle, which is considered sodium-free by FDA labeling guidelines since the amount is nutritionally insignificant.

Where does Pure Life® Purified Water come from?

Our Pure Life® Purified Water comes from municipal or well sources and undergoes a 12-step quality process during which minerals are added back to the product for consistent taste.

How do I submit a request for donation and sponsorship?

You certainly can. Send your sponsorship or donation request here. We consider requests very carefully, and as a rule, we’re only able to consider proposals 45 days in advance of your opportunity. If it’s submitted within the time frame, we’ll look it over and respond to your request within 45 days. Please note that we receive hundreds of requests for support each year and are unable to fund every request.