
Join the Pure Life® Summer Challenge with Robert Irvine
Pure Life® and renowned chef Robert Irvine challenge your family to make the most of your time together this summer. So, grab your friends, your pets--anyone you call family, and find new ways to make memories. Dig into a new recipe, play a new sport, discover a new place to explore, the options are endless when you’re active and hydrated together.
Are you ready to take the Pure Life® Summer Challenge?
Post a video or image on Instagram and show us how you and the people you do life with are creating new activities together. Use hashtag #PureLifeSummerChallenge, follow and tag @PureLifeUS. Try a new recipe, activity, or place to explore- the options are endless. All that matters is that you do it together.
Post a video or image on Instagram and show us how you and the people you do life with are creating new activities together. Use hashtag #PureLifeSummerChallenge, follow and tag @PureLifeUS. Try a new recipe, activity, or place to explore- the options are endless. All that matters is that you do it together.

Family Team Challenge: Meet the Evans family
The Evans Family knows how to add fun to their day. Join them as they take the Pure Life® Summer Challenge with Robert Irvine, cooking a flank steak recipe and facing off in a backyard obstacle course.


Family Creative Challenge: Meet Marcos and his friends
Friends are the family we do life with, and Marcos and his friends know that first hand. Join them as they take the Pure Life® Summer Challenge with Robert Irvine and learn a new recipe and paint together.


Family Stories Challenge: Meet the Garza family
Finding joy in life’s simple moments is what this Pure Life® family is all about. Join the Garzas as they take the Pure Life® Summer Challenge with Robert Irvine and make a S’mores Pie recipe and tell campfire tales.


Family Fitness Challenge: Meet Mia and her friends
When these friends gather, the good times flow. Watch as Mia and her besties take the Pure Life® Summer Challenge with Robert Irvine and learn some new cooking tips and group workout routines.



"I refuse to believe anything is more important than those around us. The relationships we have with our loved ones are the ultimate measure of a meaningful life."
- Robert Irvine, Family Table
