The Pure Life Project
One Bottle at a Time
We’re furthering our commitment to make clean, safe water more accessible for communities that need it most. 6 million bottles donated in 2024, and counting, have already made real impact. With the help of amazing partner organizations like Feeding America®, 1% for the Planet®, and University for Health & Performance, we’re continuing to do more good, one bottle at a time. Join us!
Reaching more Communities with our Partners
Double the Good,
Double the Rewards
Earn 2x Drops from 3/1/25 – 4/30/25 with each purchase of Pure Life® and provide healthy hydration and meals through Feeding America®.**
**From March 1 to April 30, 2025, for every purchase of a Pure Life® product, BlueTriton Brands, Inc. will donate $0.50 (the monetary equivalent of at least 5 meals) to Feeding America® for a total minimum donation of $150,000 to a maximum donation of $200,000. $1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks. Visit PureLifeProject.com for details.
Teaming Up with Elly De La Cruz
Game changers unite! see Pure Life® and Feeding America® added Cincinnati shortstop Elly de La Cruz to our line up to help communities access healthy hydration
Here's What's at Stake
Access To Water
Today, more than 2 million Americans lack access to clean drinking water at home
Access To Water
Today, more than 2 million Americans lack access to clean drinking water at home
Access To Water
Today, more than 2 million Americans lack access to clean drinking water at home
Source: United State Mission to the United Nations
FACT SHEET: United States Announces $49 Billion in Commitments to Global Water Security and Sanitation
Our Impact
The Pure Life Project is making a real difference in communities all across the country.
Supporting Neighbors in Need
Pure Life® has donated over 6 million bottles in 2024 to disaster relief efforts in partnership with nonprofits, schools, shelters, and hospitals, bringing healthy hydration to more who need it most.
We’re a proud partner of 1% for the Planet®
We’ve pledged to donate 1% of our aluminum bottle sales to charities, programs, and projects that ensure access to clean drinking water in the U.S.
