Join the Pure Life® Summer Challenge with Robert Irvine

Pure Life® and renowned chef Robert Irvine challenge your family to make the most of your time together this summer. So, grab your friends, your pets--anyone you call family, and find new ways to make memories. Dig into a new recipe, play a new sport, discover a new place to explore, the options are endless when you’re active and hydrated together.

Are you ready to take the Pure Life® Summer Challenge?

Post a video or image on Instagram and show us how you and the people you do life with are creating new activities together. Use hashtag #PureLifeSummerChallenge, #contest, follow and tag @PureLifeUS. Try a new recipe, activity, or place to explore – the options are endless. All that matters is that you do it together.

Link to Official Rules

Family Team Challenge: Meet the Evans family

The Evans Family knows how to add fun to their day. Join them as they take the Pure Life^® Summer Challenge with Robert Irvine, cooking a flank steak recipe and facing off in a backyard obstacle course.

Family Stories Challenge: Meet the Garza Family

Finding joy in life’s simple moments is what this Pure Life® family is all about. Join the Garzas as they take the Pure Life® Summer Challenge with Robert Irvine and make a S’mores Pie recipe and tell campfire tales.

Family Fitness Challenge: Meet Mia and her friends

When these friends gather, the good times flow. Watch as Mia and her besties take the Pure Life® Summer Challenge with Robert Irvine and learn some new cooking tips and group workout routines.

Family Creative Challenge: Meet Marcus and his friends

Friends are the family we do life with, and Marcus and his friends know that firsthand. Join them as they take the Pure Life® Summer Challenge with Robert Irvine and learn a new recipe and paint together.

Recipes

You don’t have to be a master chef like Robert Irvine to master his delicious, easy-to-make recipes. Just be sure to include Pure Life® water on your shopping list and on your table for your family’s healthy hydration.

Classic Flank Steak

Bring your family’s focus back to the dinner table, and most importantly back to each other with this dinner classic.

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Grilled Mexican Street Corn

This zesty grilled side dish is a party for your taste buds!

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Grilled Shrimp & Pineapple Salad

Sweet and savory with fresh shrimp and juicy pineapple, this recipe is delicious and healthy.

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Herb-Roasted Chicken

This traditional Sunday supper is so simple to make, you can even serve it on a weeknight. Your family will thank you.

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S’mores Pie

Your family is sure to want s’more of this yummy, gooey marshmallow and chocolate treat.

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Tomato Salad

Simple and classic, you can’t go wrong with fresh tomato and mozzarella salad.

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Kale, Broccoli, & White Cheddar Frittata

This satisfying, wholesome breakfast will jump-start your day.

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Grilled Peach & Arugula Salad

Juicy, crisp, and delicious, this salad will become your new summer favorite.

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Activities

Take family fun to a new level and make some memories in the process by trying a new group activity. Robert Irvine challenged our four families to do it and now we challenge you. You can copy an activity that they did or pour on the fun with your own.